Can You Feel My Pain?

One of the benefits of a part-time gig at a wine store, is whether I’m working that night or not, I get to participate in a variety of staff education nights we have in our tasting room.  Last night was no exception.

This doesn’t happen often, but last night’s lineup featured a reputable Canadian winery from Oliver, BC in the Okaganan Valley.  This little microclimate, (which includes several on the Black Sage Road), produces some outstanding wines. The Black Hills Vineyard and Winery is no exception.  This area is receiving an increasing number of guests and often you will see “sold out” signs on the doors of tasting rooms.  That’s pretty cool….

You’re sensing a but here aren’t you?  Yup, that’s because there is one! Have you ever wondered why our wines are never featured in Wine Advocate or Wine Spectator magazines?  First of all, the Western Canadian vineyards aren’t that big,  secondly, the (small) production of cases doesn’t warrant them sending off bottles to different countries, and thirdly, they’re expensive. (See reasons 1 & 2 above)

Unlike other countries, we pay a LOT for wine from our own freaking backyard.  Here’s the irony:  I live in this beautiful, vast, job-friendly, economy friendly country, yet I pay MORE to fly within my own country that I would to fly across the pond. Cell phone plans are more costly here than anywhere else in the entire world, AND…..I pay more for wine from my own country than any other.

264289This brings me to the Alibi from Black Hills Winery.  A crisp, refreshing white Bordeaux blend that filled my mouth with beautiful baked pears, hints of cinnamon, mouth-watering acidity, and slight unctuousness.  The 75% Sauvignon Blanc aged in stainless steel provided the freshness, while the 25% barrel-aged Semillon provided the structure and mouth feel.  I loved this wine from the nose through to the palate and the finish.  And I know that over half the crowd enjoyed it also.  The drawback?  This wine is on the shelf for $31.  Not a particularly easy-going price to just use this wine to sit on the patio and enjoy the sun with.  Yeah, it’s a Bordeaux blend, but still….this wine requires planning:  A plan to have some good people over to enjoy a decent meal with; to be able to sit around afterwards and pair it (again) with a great dessert.  It’s not necessarily ageable (like a Bordeaux), and I could get TWO patio sipper wines for this one price from other countries.

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So what’s my point?  On Portugese night, the wines were literally flying off the shelves!  People leaving with cases, or six bottles at a time!  Why?  Because they were affordable, and folks were taking home SIX bottles to what they would pay for TWO Canadian wines. Needless to say, the sales of these Canadian wines were less than desired….all that to say, “It’s frustrating!  Make wine from my own country affordable!  Please!”

Can you feel my pain?

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